Amazon Introduces New AI Video Tool That Can Generate Advertisements Using a Single Product Image

Amazon
introduced
a
new

artificial
intelligence
(AI)
video
generator
tool
that
can
create
advertisements
on
Thursday.
The
e-commerce
giant
said
the
new
video
tool
will
enable
advertisers
to
generate
a
“content-rich”
video
packed
with
the
product’s
selling
proposition
and
features.
The
company
claimed
the
video
can
create
advertisements
with
just
a
single
product
image.
Additionally,
Amazon
has
also
introduced
a
new
live
image
capability
in
the
existing
image
generator.
Both
of
these
tools
are
available
to
select
US
advertisers
in
beta.

Amazon’s
AI
Video
Generator
for
Advertisements

The
new
AI
tools
are
being
launched
by
Amazon
Ads.
In
a
newsroom

post,
the
company
claimed
that
the
video
generator
for
advertisements can
create
“
interesting
and
relevant
video
ads
for
customers”.
The
e-commerce
giant
also
claimed
that
the
AI
model
can
generate
“visually
rich”
video
content
with
a
single
product
image.
These
videos
can
also
be
adjusted
so
that
the
product’s
unique
selling
proposition
(USP)
and
features
are
also
included.

Alongside,
the
company
also
released
a
new
live
image
capability
into
its
AI
image
generator
aimed
at
enterprise
clients.
The
new
feature
allows
users
to
generate
short,
animated
campaign
images
using
AI.
These
are
likely
similar
to
the
pop-up
looping
GIFs
that
show
up
as
advertisements on
various
web
pages.
Both
tools
are
currently
available
in
beta.
Amazon
showcased
the
live
image
feature
but
did
not
share
any
details
about
the
video
tool.

Meanwhile,
an
Amazon
spokesperson
reportedly told
TechCrunch
that
the
ad-specific
AI
video
generator
can
create
six-to-nine-second-long
videos
at
a
resolution
of
720p
and
24
frames
per
second
(fps).
These
videos
are
said
to
take
up
to
five
minutes
to
create
and
every
iteration
generates
four
variations
for
users
to
choose
from.

However,
it
is
not
clear
if
users
can
add
natural
language
text
prompts
for
specific
instructions
or
if
there
are
different
methods
to
achieve
the
same.
There
is
no
information
about
editing
an
already
generated
video
either.

The
report
also
highlighted
that
all
the
advertisements
generated
using
the
AI
tool
follow
a
set
template.
There
are
two
scenes
with
headlines,
background
music,
and
a
call
to
action.
Additionally,
it
is
said
that
the
soundtrack
can
be
customised.
Further,
the
upper-right-hand
corner
of
the
frame
reportedly
shows
the
brand
logo.