Ad hijacking: Understanding the threat and learning from Adidas by Bluepear
Ad hijacking occurs when dishonest affiliates create ads almost identical to a brand’s official ads. They copy headlines, text, and […]
SEO
Google Updates Unfair Advantage Policy, Advertisers React
On Friday, Google sent out a subtle but impactful policy update to advertisers, confirming changes to its long-standing “Unfair Advantage
A Guide To Enterprise SEO Strategy For SaaS Brands
The SaaS business model offers incredible scalability as well as profitability – but only when paired with the right marketing
Google Shares Valuable SEO Takeaway About Quality Raters Guidelines
At the recent Search Central Live NYC, Google’s John Mueller discussed the third-party quality raters they use to evaluate changes
Google settles $100 Million advertising dispute
Google concluded a 14-year legal battle over advertising billing practices, agreeing to a substantial settlement without admitting any wrongdoing. The
Google’s SEO Tips For Better Rankings – Search Central Live NYC
Google’s Search Liaison answered a question at Google Search Central Live NYC about whether Google prefers brands. Sullivan took that
LinkedIn introduces AI and automation tools to improve ad performance
LinkedIn released automation updates that could help advertisers leverage advanced forecasting, automation, and insights to streamline ad creation and maximize
Think email is dead? Think again. by Digital Marketing Depot
Email is more than just a communication tool. It serves as the backbone of first-party data, identity resolution, and personalized
Google Demand Gen get new conversion tracking columns
Google is rolling out new conversion tracking columns for Demand Gen campaigns, giving advertisers a more nuanced view of social-style
Google drops AI while browsing feature
Google has dropped its AI while browsing feature, formerly known as SGE while browsing. Google didn’t say why it removed