How to build a better, smarter, more discoverable site architecture
Has your organic traffic looked like this over the past couple of years? I’ve evaluated a handful of global websites […]
SEO
Why SEO fundamentals are 10x more important now
Over the last few years, AI has upended many aspects of our world, including search. The rise of generative AI
AI, SEO, and Client Success: 7 Agency Trends Defining the Year by CallRail
Agencies are navigating a marketing world powered by AI, evolving platforms, and consumer expectations that change overnight. The pace is
Google rolls out AI Overviews In EU regions
Google AI Overviews are now available in several new European regions today, after Google began testing them earlier this month.
The Shift To Zero-Click Searches: Is Traffic Still King?
The world of SEO has changed, especially with the rise of zero-click searches, where users get their answers directly on
OpenAI Rolls Out GPT-4o Image Creation To Everyone
OpenAI has rolled out a new image generation system directly integrated with GPT-4o. This system allows the AI to access
Ex-Google exec: Giving traffic to publishers ‘a necessary evil’
A new profile of Elizabeth Reid, the head of Google Search, confirms that Google is moving away from its longstanding
How geotagging photos affects Google Business Profile rank: Study
How does adding coordinates to the EXIF data affect local rank? Our team wanted to find out. That’s why we
Google Business Profile bug prevents adding new businesses
If you try to add a new business to Google Business Profiles today, you may run into difficulties. When you
Answer engine optimization: 6 AI models you should optimize for
AI-powered search is drastically changing the way people find information. For years, ranking well in Google and Microsoft Bing has