Everything you need to know about Target CPA bidding
Welcome to our weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 […]
SEO
YouTube Dominates TV Streaming: New Opportunities For Marketers
YouTube’s CEO, Neal Mohan, has announced that TV screens have become the most popular device for watching YouTube in the
Google News automated publication pages to start in March
Google will soon fully transition to automatically generated publication pages next month, in March. Back in April 2024, Google told
Google lawyer: Less than 1% of YouTube views come from search
Less than 1% of views of YouTube videos come from Google search clicks, according to a member of Google’s legal
New in Google Demand Gen Ads: Automatically create short videos
Google Ads is launching a new video enhancement feature for Demand Gen campaigns. The update automatically creates shorter versions of
7 ways to increase SEO revenue without losing clients
With marketing spending down and Google reporting higher earnings, we know that SEO is a tough sell. Below are seven
Marketing attribution models: The pros and cons
As third-party cookies phase out, measuring marketing performance is becoming more complex. Advertisers rely on various attribution methods, each with
Public Trust In AI Surpasses Social Media, Rutgers Study Finds
Study shows Americans trust AI more than social media, with young men expressing the highest confidence. A study from Rutgers
The top Super Bowl 2025 ads released before and during the game
Last week, Avinash Kaushik said, “The best way to make a Super Bowl ad effective is through ‘spike and sustain’
Take your career to the next level: Become a search marketing master
Are you ready to take your SEO and PPC campaigns to the next level of success? Tackle the challenges of