ChatGPT Referral Traffic To Publishers Remains Minimal

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ChatGPT referrals to publishers increased with the introduction of web search, but remain a minor share of overall traffic.

  • ChatGPT referrals to publishers are growing eightfold but remain under 0.1% of total traffic.
  • The New York Post, The Guardian, and Forbes saw the most ChatGPT-driven visits.
  • Traditional search engines still drive majority of publisher traffic.
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