8 common SEO mistakes to avoid
We’re all looking to improve our organic performance. We want the latest news, tips, and thought leadership to help push […]
SEO
Leveraging generative AI in ad scripts for Google Ads optimization
Google Ads scripts have long been a powerful way to automate account management, improve efficiency, and reduce manual work. Whether
Google’s Martin Splitt Warns Against Redirecting 404s To Homepage
Google has released a new episode in its “SEO Office Hours Shorts” video series, in which Developer Advocate Martin Splitt
TikTok’s $30B ad boom faces US uncertainty
TikTok’s global advertising revenue is projected to reach $32.4bn this year, representing 24.5% year-over-year growth, even as the platform faces
10 Top Converting Landing Pages That Boost Your ROI [With Examples]
This post was sponsored by Unbounce. The opinions expressed in this article are the sponsor’s own. Want to increase sign-ups,
Google testing channel reporting for Performance Max campaigns
Google appears to be testing channel reporting functionality for Performance Max campaigns, potentially addressing a major advertiser criticism of the
How to use OpenAI’s Deep Research for smarter SEO strategies
SEO is evolving faster than a fruit fly colony in a genetics lab – constantly adapting, mutating, and surprising even
How to do PPC keyword gap analysis
Sticking to the same set of keywords in your paid search campaigns might feel safe, but it can limit your
Local SEO Schema: A Complete Guide To Local Structured Data & Rich Results
Structured data markup can work diligently behind the scenes to help your local business shine online. It can add eye-catching
Google begins testing AI Mode while rolling out Gemini 2.0 AI Overviews
Google AI Mode is now here and available within Google Search Labs; it is a new search mode that goes