Top 5 Google Ads opportunities you might be missing
I’ve been auditing Google Ads accounts for over 10 years. I can confidently say that the same issues appear in […]
SEO
The shift to semantic SEO: What vectors mean for your strategy
It’s no longer groundbreaking to say that the SEO landscape is evolving. But this time, the shift is fundamental. We’re
Google On Search Console Noindex Detected Errors
Google’s John Mueller answered a question on Reddit about a seemingly false ‘noindex detected in X-Robots-Tag HTTP header’ error reported
59% of Americans click on brands they know in Google results: Survey
Searchers are twice as likely to click on a brand they know than a top-ranked result, according to a survey
5 SEO content pitfalls that could be hurting your traffic
No SEO strategy is one-size-fits-all, but there are common practices we follow when helping websites recover from traffic losses or
How BigQuery ML unlocks better targeting, bidding, ROI in Google Ads
Success in Google Ads hinges on how well you use your data. With AI-driven features like Smart Bidding, traditional PPC
Google Ads run different auctions for each ad location
Google updated its documentation on how the Google Ads auction works to say, “We run different auctions for each ad location.” Previously,
Branded search and SEO: What you need to know
Branded search refers to the results that Google or an LLM (like ChatGPT) shows when someone searches for your brand
Data Suggests Google Indexing Rates Are Improving
New research of over 16 million webpages shows that Google indexing rates have improved but that many pages in the
The future of ecommerce search: Insights from 200+ retailers by Digital Marketing Depot
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