SEO

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Google continues to lose ground among younger generations, with 61% of Gen Z and 53% of Millennials using AI tools

If you’re like me, you’ve heard plenty of talk about entity SEO and knowledge graphs over the past year.  But

Today, we’re exploring Google Ads brand settings, specifically brand inclusion and brand exclusion for Search and Performance Max. We’ll cover:

Webpages are significantly harmed when excluded from Google’s AI Overviews, but benefit when included in AI Overviews. That’s according to

Understanding the difference between search bots and scrapers is crucial for SEO.  Website crawlers fall into two categories:  First-party bots,

Budgeting for paid ad campaigns has long been a static process – set a monthly budget, monitor spending, and adjust

There are numerous reports that the Google Search Console API is delayed and not showing data sooner than this past

If you feel like you’re being pulled in different directions with your SEO program, you aren’t alone.  How do you