TikTok Ads Achieve Highest Short-Term ROI, Says Dentsu Study
A recent Dentsu study, in partnership with TikTok, shows that advertisers on the platform achieve strong returns on investment (ROI) […]
SEO
Google sued by Chegg over AI Overviews hurting traffic and revenue
Chegg, the publicly traded education technology company, has sued Google over its AI Overviews, claiming they have hurt its traffic
Next week: Live search training you can’t afford to miss
Are you ready to take your SEO and PPC campaigns to the next level of success? Tackle the challenges of
Microsoft Bing testing Copilot Search
Microsoft is testing a new version of Bing named Copilot Search, where it uses Copilot AI to provide a different
Personalize your marketing without compromising privacy by Edna Chavira
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X launches AI-powered tools that create ads, analyze campaigns
X launched two new features to help advertisers automate ad creation and analyze real-time ad campaign performance. The new features
ChatGPT Referral Traffic To Publishers Remains Minimal
ChatGPT referrals to publishers increased with the introduction of web search, but remain a minor share of overall traffic. ChatGPT
Does Google Traffic Affect YouTube Recommendations? What To Know
In a recent social media discussion, Rene Ritchie, YouTube’s Creator Liaison, addressed questions about how Google traffic affects YouTube recommendations.
Google gives Responsive Search Ads more flexibility
Google is enhancing Search ads with AI-powered changes that aim to increase asset flexibility, improve performance, and deliver more relevant
Google AI Overviews more volatile than organic rankings: Report
Google AI Overview rankings – the webpages cited in the AI-generated answers – are more volatile than Google’s “classic” organic