X launched two new features to help advertisers automate ad creation and analyze real-time ad campaign performance. The new features – Prefill with Grok and Analyze Campaign with Grok – are (as the names imply) powered by Grok, X’s AI assistant.
Prefill with Grok. Enter your website URL and Grok will generate ad copy, imagery, and a call-to-action headline. You can tweak as needed. Here’s what it looks like:
Analyze Campaign with Grok. Grok will analyze campaign data and offer insights and recommendations to optimize targeting and creative strategy.
What’s next. The rollout began Feb. 21. It will continue in phases, expanding to more advertisers.
Why we care. This move aims to streamline the ad creation process and make data-driven optimizations faster, cutting down on manual effort and potentially boosting campaign performance.
The announcement. Grok for Advertisers: Introducing New AI Tools for Brands.
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